Our Story

Vivid helps your business grow by identifying what’s unique about your business, and developing effective brand and marketing strategies, so you can market more successfully.

Award-Winning Methodology

Vivid Thinking provides highly customised brand and marketing strategy, market research, customer experience, brand messaging, and marketing execution services to regionally-based small-to-medium and micro-businesses. Vivid Thinking has translated, redeveloped, and scaled down corporate marketing methodologies, and made them accessible and affordable for regionally-based small businesses.

Our strategy-first methodology ensures clients achieve better business outcomes and a higher return on investment for their marketing dollar. In 2016 we launched our DIY Marketing Toolbox. This service provides a focus on your business objectives with tailored, hands-on educational workshops and resources to transfer our skills and knowledge to you, the customer. So you can save time and money through DIY while still achieving professional results.

In 2016 Vivid Thinking won the Armidale Business Chamber and the New England North West Region Awards for Innovation, going on to represent Armidale at the State level.

Our Client Experience

Ingrid Rothe – Brand Marketing Strategy

Ingrid is a brand and marketing strategist with more than 25 years marketing and communications experience in private enterprise, higher education and small business. She is evangelistic about getting the thinking right first so you don’t waste your time or marketing dollars.

Director of Marketing and Public Affairs, University of New England

As director of Marketing and Public Affairs, Ingrid transformed the university’s marketing, strengthening community engagement and growth of the brand adding millions to its annual revenue base. This transformation included leading a major brand research project, strengthening UNE marketing frameworks, and outpacing its competitors in social media marketing.

Marketing Communications Manager, Fujitsu PC Asia Pacific (Australia)

Ingrid spearheaded Fujitsu PC Asia Pacific (Australia) into the Australian marketplace.

Corporate Communications Manager, Lucent Technologies Australia and New Zealand

As part of the communications team, Ingrid managed the communications strategy for its 2001 corporate restructure. Leading the corporate communications programmes and activities with innovative thinking, Ingrid boosted their speaker programme and increased their Australian and New Zealand web presence. She designed the first Australian Lucent Centre Facility Tour, with the opening attended by the Prime Minister Mr. John Howard, and designed a national premium programme resulting in projected cost savings of 30-50%.

Marketing Communications Manager, Enterprise Services, Hewlett-Packard Australia and New Zealand

Conceptualised and delivered the award-winning ANZ e-services launches, the HP Garage Programme, and the global launch of the first WAP transaction on a stock exchange (New Zealand). As the Marketing and Communications Manager for the Enterprises Services Division, ANZ, Ingrid managed media liaison playing a leading role in high profile campaigns, announcements and events. events, conferences and sales incentive programmes. Her achievements included reducing the building costs of exhibition stands by 70% while maintaining quality and creativity. During a stint as a Channel Partner Manager HP saw significant increases in the number of ESRI licenses sold within Australia.

Marketing is no longer about the stuff we make, but about the stories we tell. Seth Godin

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0429 008 433

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support@vivid.marketing