Our Story

Vivid helps your business grow by identifying what’s unique about your business, and developing effective brand and marketing strategies, so you can market more successfully.

Award-Winning Methodology

Vivid Thinking provides highly customised brand and marketing strategy, market research, customer experience, brand messaging, and marketing execution services to regionally-based small-to-medium and micro-businesses. Vivid Thinking has translated, redeveloped, and scaled down corporate marketing methodologies, and made them accessible and affordable for regionally-based small businesses.

Marketing is not longer about the stuff we make, but about the stories we tell. Seth Godin

Our strategy-first methodology ensures clients achieve better business outcomes and a higher return on investment for their marketing dollar. In 2016 we launched our DIY Marketing Toolbox. This service provides a focus on your business objectives with tailored, hands-on educational workshops and resources to transfer our skills and knowledge to you, the customer. So you can save time and money through DIY while still achieving professional results. In 2016 Vivid Thinking won the Armidale Business Chamber and the New England North West Region Awards for Innovation, going on to represent Armidale at the State level.

Ingrid Rothe – Brand Marketing Strategy

Ingrid is a brand and marketing strategist with more than 25 years marketing and communications experience in private enterprise, higher education and small business. She is evangelistic about getting the thinking right first so you don’t waste your time or marketing dollars.
Director of Marketing and Public Affairs, University of New England
As director of Marketing and Public Affairs, Ingrid transformed the university’s marketing, strengthening community engagement and growth of the brand adding millions to its annual revenue base. This transformation included leading a major brand research project, strengthening UNE marketing frameworks, and outpacing its competitors in social media marketing.
Marketing Communications Manager, Fujitsu PC Asia Pacific (Australia)
Ingrid spearheaded Fujitsu PC Asia Pacific (Australia) into the Australian marketplace.
Corporate Communications Manager, Lucent Technologies Australia and New Zealand
As part of the communications team, Ingrid managed the communications strategy for its 2001 corporate restructure. Leading the corporate communications programmes and activities with innovative thinking, Ingrid boosted their speaker programme and increased their Australian and New Zealand web presence. She designed the first Australian Lucent Centre Facility Tour, with the opening attended by the Prime Minister Mr. John Howard, and designed a national premium programme resulting in projected cost savings of 30-50%.
Marketing Communications Manager, Enterprise Services, Hewlett-Packard Australia and New Zealand
Conceptualised and delivered the award-winning ANZ e-services launches, the HP Garage Programme, and the global launch of the first WAP transaction on a stock exchange (New Zealand). As the Marketing and Communications Manager for the Enterprises Services Division, ANZ, Ingrid managed media liaison playing a leading role in high profile campaigns, announcements and events. events, conferences and sales incentive programmes. Her achievements included reducing the building costs of exhibition stands by 70% while maintaining quality and creativity. During a stint as a Channel Partner Manager HP saw significant increases in the number of ESRI licenses sold within Australia.

Edwina Bach – Marketing and Design

Edwina has more than 16 years experience in marketing communications.  Edwina has a flair for creating marketing collateral that is eye catching and on brand.

Good design breathes life into your brand stories

Graphic Design and Marketing Communications, Small Batch Graphic
Graphic design and marketing collateral development for locally based clients.
Graphic Design and Marketing Communications (Freelance)
Graphic design and marketing collateral development for locally based clients.
Marketing Manager (part time) Old Treasury Building Museum
The development of the Old Treasury Museum’s marketing strategy (3 years) the delivery + implementation of marketing campaigns, media releases, advertising + collateral. Creating a brand identity for the museum, including brochures, education and print + online advertising material for each new exhibition. The creation of a new signage + wayfinding plan for the museum 2106 -18.
Marketing and Communications Manager, Woodhead Architects
Woodhead is a large commercial architecture company with branches across Australia and Asia. My role involved working with the Marketing Group (National + Local) to implement and maintain corporate branding, marketing collateral + communication resources, working locally with Senior Management to implement new marketing strategies + marketing events. Writing, producing submissions for major tenders, creating new business.
PR and Marketing Manager, LAB Architecture
LAB were the award winning Architects who designed Federation Square in Melbourne. My role involved producing + managing international submissions, EOI’s + design competition entries, the management of two staff, preparation of material for international awards + competitions, defining + improving the standard company marketing tools + creating company templates
Marketing & Business Development Officer, Baldsasso Cortese Architects
Production + design of marketing information, writing + creating submissions for tenders + awards, graphic presentations, the creation of standardised company templates for submissions, liaison with printers, graphic designers and web designers.
Marketing Officer, Arts Queensland (QLD Government)
Production of the Arts Queensland newsletter, document design, major special events + launches, high level organisation + coordination of projects, speech writing, media releases, maintenance of web-based contact databases, art direction and photography, photo-library coordination.

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Visit Us

The Space - Office 12 / Level 2
149 Beardy Street
Armidale NSW 2350

Call Us

0429 008 433

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